Privacy policy

Privacy Policy

Last updated: 22 October 2026

At SECRETGEM, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, contact us or otherwise use our services.

Our online store is powered by Shopify, which helps us provide a secure and convenient shopping experience.

1. Who We Are

SECRETGEM operates as an online jewellery store.

Email: support@secretgem.co.uk

For the purposes of applicable data protection laws, SECRETGEM is responsible for determining how and why your personal information is used, except where another organisation acts as an independent controller for its own processing.

2. Personal Information We Collect

The information we collect depends on how you interact with our website and may include:

Contact details: Your name, email address, telephone number, billing address and delivery address.
Order information: Products purchased, order history, returns, exchanges and cancellations.
Payment information: Transaction details and payment confirmations. Payments are processed by our payment providers; we do not ordinarily receive your full payment card details.
Account information: Login details, preferences and saved settings, if you create an account.
Communications: Messages, enquiries and customer support requests.
Device and usage information: IP address, browser type, device information, pages viewed and interactions with our website.

3. How We Collect Your Information

We collect information:

Directly from you when you place an order, contact us, subscribe to marketing or create an account.
Automatically through our website, cookies and similar technologies, subject to applicable consent requirements.
From Shopify, payment providers, delivery partners and other service providers involved in operating our store.
From other third parties where lawful and relevant to providing our services.

4. How We Use Your Information

We may use your personal information to:

Process payments and fulfil orders.
Arrange delivery, tracking, returns, exchanges and refunds.
Respond to enquiries and provide customer support.
Manage customer accounts and website functionality.
Prevent fraud, protect our store and maintain security.
Improve our products, services and shopping experience.
Send marketing communications where permitted by law and, where required, with your consent.
Meet legal, tax, accounting and regulatory obligations.

We process personal information only where we have an appropriate legal basis, such as fulfilling a contract, complying with a legal obligation, pursuing legitimate interests or obtaining your consent where required.

5. How We Share Your Information

We may share relevant personal information with:

Shopify, which hosts and supports our online store.
Payment providers, to process transactions and help prevent fraud.
Suppliers and fulfilment partners, to prepare and dispatch orders.
Delivery companies, to deliver parcels and provide tracking.
Website, analytics and marketing providers, where used and permitted by applicable law.
Professional advisers, regulators or public authorities, where necessary to comply with the law or protect our legal rights.

We do not sell your personal information for money. Where applicable law treats certain advertising-related disclosures as a sale or sharing of personal information, we will comply with the relevant requirements.

6. Shopify and Third-Party Services

Our store is hosted by Shopify. Shopify and other service providers may process personal information to provide their services, maintain security and support store functionality.

Some providers may process information outside the UK or your country of residence. Where required, appropriate legal safeguards will be used.

You can read more about Shopify's privacy practices here:

Third-party services and apps may have their own privacy policies. We encourage you to review them when using their services.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to keep the store working, remember preferences, understand website usage and support advertising.

Where required, we will ask for your consent before using non-essential cookies or similar technologies. You can manage available cookie preferences through our website's cookie settings and, where appropriate, your browser settings.

Disabling certain cookies may affect some website features.

8. Marketing Communications

If you subscribe to our marketing emails or otherwise give permission where required, we may send you updates about new products, offers and news from SECRETGEM.

You can unsubscribe at any time by using the unsubscribe link in our emails or contacting support@secretgem.co.uk.

We may still send essential messages relating to your orders, payments, delivery or customer service.

9. International Data Transfers

Some of our service providers, including Shopify, suppliers and technology partners, may process personal information outside the UK or European Economic Area.

Where applicable data protection laws require safeguards for international transfers, we will take appropriate steps, which may include approved contractual clauses or other legally recognised transfer mechanisms.

10. Data Security and Retention

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

No method of online transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining required business records, complying with legal obligations and resolving disputes.

11. Your Privacy Rights

Depending on your location and the applicable law, you may have the right to:

Request access to your personal information.
Ask us to correct inaccurate information.
Request deletion of your information.
Request a copy of your information in a portable format.
Object to certain processing or request that processing be restricted.
Withdraw consent where processing is based on consent.
Object to direct marketing.

To exercise your rights, contact support@secretgem.co.uk. We may need to verify your identity before responding.

We will handle requests in accordance with applicable law. Some information may need to be retained where a legal obligation or another lawful exception applies.

12. Children's Privacy

Our website is not intended for children to use independently to make purchases. We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter and take appropriate action.

13. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy policies before providing personal information to them.

14. Complaints

If you have concerns about how we handle your personal information, please contact us first at support@secretgem.co.uk so we can try to resolve them.

If you are in the UK, you may also complain to the Information Commissioner's Office (ICO). If you are in another jurisdiction, you may be able to contact your local data protection authority.